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CAC Calculator

Calculate cac with reusable inputs and a clear result. This free calculator runs locally, supports shareable URL values and does not send entered amounts to analytics.

🔒 100% private — files never leave your browser

Result

Customer acquisition cost
120

Your values stay in this URL when you share it; they are not sent to analytics.

Formula

CAC = sales and marketing spend ÷ new customers

Worked example

$12,000 spend ÷ 100 new customers = $120 CAC.

How to use the CAC Calculator

  1. 1 Enter the values for the calculation.
  2. 2 Review the formula and worked example below the form.
  3. 3 Copy the result or share the URL with its values when useful.

Frequently asked questions

What is the cac formula?

CAC = sales and marketing spend ÷ new customers.

Are my entered amounts uploaded?

No. The calculation runs in your browser. URL sharing stores values only in the address you choose to share.

Is this financial, tax or medical advice?

No. This is a general arithmetic tool. Verify business decisions and local requirements with qualified sources.